My name is Daria and I'm a graphic designer and art director from Saint-Petersburg living and working in Florence, Italy. I work on a variety of projects that range from Brand Strategy and Visual Identity to Digital Design, UX Design, Concept Development, Digital and Print Product Development. I believe in building outstanding brands through a thorough research and strategic design approach aimed to create the proper image in customer's eyes. 

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Methodology

 

1. ANALYSIS & STRATEGY

 - Analysis of business and communication goals
 - Analysis of existing communication materials 
 - Competitive analysis
 - Target audience: needs, barriers, insides, trends


 - Development of a brand platform: mision, 
   vision, values, benefits, brand idea, character

 

2. VISUAL BRAND CONCEPT
     Development of identity elements

  - Visual brand hypotheses
  - Basic elements of identity
  - Design of communication materials
  - Brand positioning
  - Brand guidlines

 

3. IMPLEMENTATION OF VISUAL IDENTITY
     Visual brand strategy and consultancy

   - Support on every stage of implementation
   - Curation/audit of visual identity development
   - Recommendation on further development

STRATEGY

Marketing research
Positioning
Communication strategy
Creative strategy

BRANDING

Logo & Corporate identity
Digital branding
UX-strategy

Packaging

DIGITAL

Web & App design
UI/UX
DIgital art

PUBLICATIONS & AWARDS
Designing Your Identity 2015
Sandu Hightone Publishing
Sample. magazine (08/2015)

AWARD: The Digital Decade IV'16

Fake Festival 2016, Short list

Featured in: Behance.net 
Digital Art Served
Packaging Design Served
Branding Served

hello@dariapo.eu