My name is Daria and I'm a graphic designer and art director from Saint-Petersburg living and working in Florence, Italy. I work on a variety of projects that range from Brand Strategy and Visual Identity to Digital Design, UX Design, Concept Development, Digital and Print Product Development. I believe in building outstanding brands through a thorough research and strategic design approach aimed to create the proper image in customer's eyes.
1. ANALYSIS & STRATEGY
- Analysis of business and communication goals
- Analysis of existing communication materials
- Competitive analysis
- Target audience: needs, barriers, insides, trends
- Development of a brand platform: mision,
vision, values, benefits, brand idea, character